What's a senior executive to do?
This is not simply a personal problem. Your company's future depends on what you do next. As you drive your organization beyond its cur...
How will you know that you’ve branded successfully?
Branding: it’s a term that carries great weight in the world of advertising. Successful branding is best illustrated by the world’s most pr...
To some people, branding may seem manipulative or phony
Today, branding isn't just for companies, Hollywood celebrities, or highly-paid athletes. People in all walks of life are starting to u...
What's in a brand name? Everything! Think of these brands
What's in a brand name? Everything! Think of these brands: Coke, Barbie, Hershey, McDonalds, Madonna, Pepsi, Bono, Microsoft, Kleenex, ...
Why branding is so important?
General meaning of the Brand is quite abstract. In short, brand is the image of your product, if we speak about product branding and/or the...
Why is branding so important?
When you encounter the term branding in printing, the logos, designs and styles that are inherent are the first things that come to mind. B...
If your company was a person, it's brand would be it's personality
Why branding is more than a pretty logo. Your brand is so much more than that cool little swoosh logo the graphic designer developed for yo...
A brand is essentially a way of communicating a promise or an exchange between you and your customers
Company branding is one of the most important components of your marketing plan, particularly when you are making an effort to establish yo...
One of the striking strategies in selling is by branding
Selling at a given perspective can be viewed as tedious and meticulous. If you include the overall process, that will make the subject a li...
Strong branding has nothing to do with a beautiful logo
Over the years I've frequently been asked what the secret formula is for successful branding. What people are really asking me is how t...